I help organizations turn data into decisions.

Most companies don’t have a data problem. They have a decision problem.

Despite investing in dashboards, BI tools and now AI, leaders still struggle to answer simple questions:

• What’s really happening in the business?
• What should we do next?
• Where are we losing money or opportunity?

That’s the gap I work on.

What I Do

I work with finance leaders, CXOs and growing businesses to build decision intelligence systems and not just reporting layers.

My focus is simple:

Connect data → insights → decisions → outcomes

This typically involves:

• Designing intelligence layers that sit on top of fragmented data systems
• Transforming BI setups from reporting to decision support
• Building analytics frameworks for finance and business leaders
• Enabling practical AI adoption (without the hype)

The Problem I Solve

Most analytics initiatives fail at the last mile.

You’ll often see:

• Beautiful dashboards that no one uses
• Data teams producing insights that don’t influence decisions
• Leadership relying on gut despite “data availability”
• AI projects without a solid data foundation

The result: High investment. Low impact.

I focus on fixing this exact breakdown.

My Journey

I started my career in finance, risk and forensic analysis, working closely with how decisions are made (and often, mis-made).

At organizations like EY and Infosys working with clients, I saw a recurring pattern – Data existed. Reports existed. But decision clarity didn’t.

This led me to move beyond traditional finance roles into data, analytics and decision systems.

Today, at Indus Net Technologies, I work at the intersection of Data, Analytics and Business decision-making, helping organizations move from information → action.

Professional Contribution

Active contributor to the profession through leadership and advisory roles with the Institute of Chartered Accountants of India (ICAI):

• Member – Forensic Accounting & Investigation Standards (FAIS) & Digital Accounting and Assurance Board (DAAB)
• Co-opted Member – AI Committee
• Special Invitee – AI Committee
• Member – AI Expert Group, Board of Studies
• Head Reviewer – Impact of AI on the Indian Economy